Category Archives: Playbook Article

AT YOUR SERVICE: BE THE BEST FOR YOUR GUESTS

There are hundreds of articles out there on how to improve your rating as an accommodation business and give guests the five-star experience they are looking for. From ensuring the description is detailed and accurate, to prompt and characterful responses or leaving hampers and the extra little touches – these articles have the obvious tips […]

THE RISE OF DIRECT BOOKINGS

A recent report by D-EDGE highlighted the rise of direct bookings in November 2020. For short stay businesses online revenue from OTAs in Europe is still dominant at 63% but direct bookings continue to climb with 17% growth from 2017 to 2019 and it is evident they have been taking market share from the OTAs. […]

CONTACTLESS PROPERTY AND GUEST MANAGEMENT

Sustaining a holiday home business in the best possible way has proven to be property managers’ top priority right now. Dealing with new travel restrictions, last-minute-bookings and still meeting guests’ expectations is a hard task. But how can property managers offer a great holiday experience in a world which becomes more contactless? And how can […]

STARTING A SHORT STAY BUSINESS

Airbnbing your home out can be a great way to make some additional income, but there is more to it than meets the eye. Here are some key considerations to think about! Self-manage or outsource? As with renting any property out, you need to decide whether you will manage the bookings and guests’ needs yourself […]

WEBSITE LOOKERS INTO ROOM BOOKERS

We seem to love visual content. From the basic shapes and colours we learn about as children to the many images, graphics and videos that stimulate our everyday life. By some estimates, our brains absorb visual content up to 60,000 times faster than text content. It’s no wonder visual communication has become the preferred tool […]

PROTECTING YOUR PROPERTY AND YOUR GUESTS’ PRIVACY

No one goes into the short-term rental business thinking about the bad guests. When you started out, you likely had your ideal guest in mind; one that appreciates your home and all the effort you’ve put into making it perfect; one that values and treats it as if it was their own. Whatever your rental […]

TIPS TO SECURE CONTRACTOR BOOKINGS IN 2021

Tailoring your marketing to serve different types of guests and travellers is a must in 2021 and securing contractor bookings is something that you need to consider. The contractor accommodation sector is growing within short stay and Theo Bailey from PPPN has developed 9 top tips to drive bookings from travelling contractors and workforces who […]

TOP TIPS TO IMPROVE ACCESSIBILITY BOOKINGS FOR YOUR BUSINESS

Do you want to extend your season, obtain loyal customers and gain a share of a £15.3 billion market? Follow this guide to improve accessibility bookings for your business. One in five people in the UK have an impairment, which may affect where they choose to stay. Improving your accessibility benefits all customers and does […]

FIVE SHORT-TERM RENTAL TRENDS TO WATCH IN 2021

We invited Abode PR founder, Jessica Gillingham, to look at five short-term rental trends that she thinks will be impacting short stay specialists and accommodation businesses in 2021. Jessica’s pick of five short-term rental trends for 2021 More operational tech for owners Less physical contact with guests Hotel standards for your property Changing length of […]